Instagram Stories 101: 5 Types of Content That Will Make Your Brand Stick

Instagram stories are here to stay and more people are using this marketing tool every day. But are you using it right or does it actually hurt your business? 

Instagram stories are so important because they help you further build your brand and connect with your audience on a much much deeper level. Unlike regular Instagram pictures which are all pitch perfect, Instagram Stories are meant to show the real people behind businesses and help your audience understand what do you really stand for.

Now, don’t get me wrong, if you create pictures for your stories and they don’t look okay-ish, no one will come to watch your stories again. At the end of the day, this is still Instagram, the place of beauty, it’s just that no one will judge you for creating a short video story without makeup.

Instagram stories are great for sharing lots of content without spamming your audience. Say you have an upcoming webinar, you can’t post all sorts of tips & reminders all day long on Instagram without being blocked, but you can do that through stories. Share a video tip, a reminder about your webinar, share some benefits, add a picture of your dog, share some more benefits. You get the point.

The Key to Instagram Stories Success

The key to success when it comes to Instagram Stories is to find a way to merge your personal life with your business agenda. If you constantly bombard your followers with blog posts, freebies & your paid products, people will stop looking at your stories because they know what they’ll find.

On the other hand, if you only share personal stuff, you’re not growing your business and you’re actually procrastinating on Instagram. Remember, you are running a business and people need to know about it!

When you combine the two, personal and business, people will click on your story with a sense of wonder. They will be curious to see what are you up to, be it a webinar or a picture of your dog.

Do this if you want to share a longer video in the Stories section? (PRO tip)

It’s frustrating to only film 15 seconds (which is Instagram’s limit for Story videos) and stop because you’ve reached Instagram’s video limit and it’s even more frustrating to go on and on for a few minutes and realize that you’ve only recorded 15 seconds of content. I’ve been there.

The worst part is that you lose momentum and ideas.

My advice is to record the long video using your regular camera app and then cut the video into several 15 seconds parts. I’d still advise, though, to keep the video under three minutes. Too many parts and your followers will lose focus.

In the video below, you will learn the 5 types of content that I believe best engage followers. Along with this, you will also find a few Instagram Stories tips, tricks that will make you an expert. No more guess work!

And, to top it off, you will learn the app I am using to create awesome, clean & engaging pictures for Instagram, be it regular or Stories. Also, with every type of content, you will also see an EXAMPLE of it.

Extra tip: there are several ways in which you can share content on Instagram Stories, picture, boomerang (looping short video) and video. The same advice is valid here: don’t use just one, it can be annoying. Even if it’s video (and video is KING), people get bored really easy these days. Keep it fresh!

The 5 Types of Instagram Stories That Deliver Results Are:

  • Quotes images
  • Promote your blog posts & freebies
  • Everyday activities & hobbies
  • For the other two, you’ll have to watch the video. 

Did you know…?!

  1. That you can share the same story on Facebook stories section in the app and in Messenger app?! You can automatically save the stories on your phone if you enable that from the Settings –> Story Settings –> Save Shared Photos.
  2. That once you reach 10k followers on Instagram, you can add links to your stories?! Which makes marketing so much easier.
  3. You can also share screenshots of testimonials or nice things people/clients/fans say about you. This is a great tactic used by Gary Vee (and many others) to build trust & influence.

 

But remember, the most important aspect of your Instagram marketing plan, be it stories or not, is to BE AUTHENTIC and I’ve got the right GUIDE for you.

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_tagline_box backgroundcolor=”” shadow=”yes” shadowopacity=”0.1″ border=”1px” bordercolor=”#4eccc3″ highlightposition=”top” content_alignment=”center” link=”http://mihaiherman.com/authenticity-signup” linktarget=”_blank” modal=”” button_size=”” button_shape=”” button_type=”” buttoncolor=”” button=”Get Free Access Now! ” title=”!Free Guide Alert!” description=”How to build an authentic business & make competition irrelevant + a little surprise. Authenticity is the foundation to every business success in 2017 and beyond! The pdf is editable online and comes with 9 powerful questions, 2 exercises and it’s valued at $99. Click the link below to sign up!” margin_top=”” margin_bottom=”” animation_type=”0″ animation_direction=”down” animation_speed=”0.1″ animation_offset=”” class=”” id=””][/fusion_tagline_box]

This is it from me.

Go give Stories a chance, even if you’re a Snapchat fan, I am really sure you’ll love them and they can really create results, but long-term. As with any branding strategy, there’s no overnight success here, it’s long-term commitment and vision.

– Mihai Herman[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

SAP012: How to Become a Periscope PRO & Deal With Fears with Calvin Wayman

[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][fusion_text]Hello, there!

Today’s guest, Calvin Wayman, is, clearly, a person that has something to say and will definitely blow your mind with his tips on Periscope and entrepreneurship.

He is the go-to guy for everything Periscope related and social media, but we also had a very long talk about how to overcome your fears, what does success means to him and everything you need to know to become a legendary entrepreneur.

About Calvin Wayman

Calvin Wayman is a social media entrepreneur. He’s a sought-after speaker, featured guest on business, entrepreneur and social media podcasts, contributor for Entrepreneur Magazine, and founder of Cobbes – a social media management company.

He is also the creator of the YouTube show Millionaire Case Study“, where he is documenting his journey from zero to his first one million dollars as it’s happening.

Find Calvin on Periscope!

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Subscribe to get updates when new episodes are published![/fusion_builder_column][/fusion_builder_row][/fusion_builder_container] 


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Hit PLAY!

Freebie Alert!

Get started with Periscope by joining Calvin’s “3 Day Challenge” that will help you overcome your shyness!

Want to become a Periscope PRO?

Check out Calvin’s premium Periscope course to learn all about becoming the next influencer. The course is packed with amazing value and you can get it by clicking here!!


What You’ll Learn From Calvin

Quote about Success by Calvin Wayman - Mihaiherman.comTo make it easier for you to find exactly the things that interest you the most, here’s a breakdown of the topic that I’ve covered with Calvin. There’s a little something for everyone, I’m sure of it!

  • 1:00 – his story
  • 5:25 – what does success mean for him
  • 6:20 – biggest fears and doubts
  • 7:26 – about perfectionism
  • 10:10 – how to deal with fear
  • 19:44 – his strategy on how to deal with fear
  • 20:00 – freedom and the belief that good things will happen
  • 25:28 – confidence
  • 30:10 – everything about Periscope – when to go live, what to share, how long + a few advanced tips
  • 43:22 – entrepreneurship

 


Favorite Youtube Videos


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The Questions That I’ve Asked Calvin

NOTE: these were not the only questions of the interview, but the questions that started the conversation.

Quote about Freedom by Calvin Wayman - Mihaiherman.com

1. Tell us about your story and why did you decide to become an entrepreneur.
2. What were some of the fears and doubts you had when you first started on this path of entrepreneurship?
3. What’s your strategy in making fear your friend? 
4. You have a course called Periscope Pro, can you share some insights? What’s the secret behind success on Periscope?
5. How can a coach get clients to his program through Periscope?
6. How often should you be on Periscope? how long should they be?
7. When you’re starting out, how many people should you expect to have for a broadcast?
8. What’s the best way of taking people from Periscope to your website?
9. How would you test a course on Periscope before creating it?
10.How much should you give away in a broadcast?
11. What do you think about Facebook Live? Can we use the same strategies? Is it better than Periscope?

 


Key Lessons and Tweetables

Quote about Free Value by Calvin Wayman - Mihaiherman.com

  • “For me, success is when you set a goal or a dream and you’re just taking action on that dream, you’re being successful.” – Click to Tweet!
  • “Find a greater fear to swallow the smaller fear, take action and check yourself and see how you are thinking about a situation and try to find a way to reframe it.”
  • “Freedom happens when you find a way to take a shitty circumstance/situation and reframe it into something awesome.”
  • “Such a needed thing as an entrepreneur. You need to have confidence at least to take the step and you need to have the courage to take a step.”
  • “A rule for anything – offer and give away your best stuff for free and that’s going to make you rich.” – Click to Tweet!

I truly hope this interview left you more empowered to pursue your dreams and be a successful person.

My goal is for you to always get at least one big idea from these interviews.

I’d love to know what resonated with you the most (in a comment below).

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How to Automate Twitter & Triple Your Impressions In 21 Days (100% White Hat!)

About three weeks ago I opened an email from Appsumo about their recent deal. The name of the app was Quuu – didn’t do anything for me, but something made me read the entire email because they promised to teach you how to automate Twitter to deliver high quality content and get new followers on a constant basis.

Five minutes later, I was already playing with the new app which almost tripled my tweet impressions, got me 84 followers and over 230 new visitors to my website with about 60 minutes of work involved.

UPDATE: in 27 days I got 133 new followers.

I’ve set up Quuu.co in about 3 minutes and continued with my day and, even though it wasn’t on my “to-do list” it was one of the best decisions I made in the past 30 days, mostly because I’ve learned to be more flexible and listen to my intuition when it tells me when something is right or not, but this is a conversation for another article.

Disclaimer: NO, I was not paid to write this article – I just love to support people & companies that offer a lot of value.

Note: if you’re one of those guys that is looking for the next big thing or how to get an influencer overnight, this article and website is not for you. I help entrepreneurs build strong foundations so they can have long-term success.


Let me brag with my stats

First, let me show you some stats (to get you excited) and then we’ll go into how you can copy this strategy for your own business.

Note: depending on your industry, current followers count and other factors, your stats might be bigger or smaller than mine. 

I also need to mention that before implementing this strategy, I haven’t used Twitter that much = on average, 3-5 tweets per week.

Twitter Stats

28 day summary twitter

At the time of these screenshots, I’ve been using Quuu.co + Buffer for exactly 21 days. And yes, these are not your average six-figure-overnight-success numbers, but these are REAL!

Tweet activity

Likes TwitterRTs TwitterClicks Twitter

While, it’s true that I did not get much clicks on the links that I’ve shared, my main objective was to build a Twitter following without me having to be involved that much and to become some kind of “go-to person” when it comes to entrepreneurship, and I am getting there.

And yes, these are REAL followers.

Google Analytics Stats

Analytics Twitter

Anaylitcs 2 Twitter

NOTE: you won’t get any traffic back to your website unless you schedule tweets to your articles in Buffer as well. A big role in this graphic played the advanced technique & Promote feature from Quuu which you can find if you scroll down. 


How to automate Twitter by using the magic of Quuu.co & Buffer

First question that I hear you ask is: “is it safe? is it white hat?”

Of course it is.

Quuu sends up to 10 tweets per day (status updates) to your Buffer account from the categories you previously chose in their dashboard.

These are the steps you need to take in order to automate your Twitter account:

1. You need to sign up for a Quuu.co account here. I recommend you go for the premium plan of $10/month and get 10 hand curated posts sent to your Buffer account every day. There’s also a free option but you only get two posts per day.

2. Then you’ll need a Buffer account to make it work! Click here to open a Buffer account – it’s FREE. You will thank me later for this tip because it will definitely save you at least one hour every week, depending on how often do you post on social media.

You can use the new found time to schedule a free 30 minutes call with me to talk about your goals, fears and about growing your business.

3. After you’ve opened a Buffer account (I am not going to go into all the details because it’s super simple and you can google other articles that deal with that process!), you sign into your Quuu dashboard, connect it to Buffer and then select from tens of categories that are related to your business.

Quuu then does all the work for you and sends those tweets directly to your Buffer account.

Note: I am referring to tweets because I only use it for Twitter right now, but you can send status updates to all the social networks supported by Buffer.

Buffer Tip: use their feature to select the best times of the day to post on each social network. (see screenshot)

Schedule Buffer

In terms of scheduling tools, there are other great options as well, but for now only Buffer connects with Quuu.co and I’ve been a Buffer customer for over three years now and I am very happy with their $10/month awesome plan.

But Mihai, “…how does it help me if I don’t post my own content to get traffic to my own website??”

You’ve learned how to automate Twitter using these two apps, and now it’s time to use their power to actually grow your business.

Automating Twitter this way helps you get more followers for when you will share content from your own blog.

Also, as a rule of thumb you should only share about:

  • 30% your content (articles, pictures, quotes that YOU’ve created),
  • 60% from others in your industry (articles, quotes and pictures from your “competitors”),
  • 10% promotional content (pitch your paid programs – because you’re running a business, right?!).

Besides getting more followers, it helps establish yourself as a go-to person for all the great news, tutorials & info about your specific industry, which is how influencers are built!

But, I recommend you schedule some of your own articles in Buffer as well and below I share with you a strategy that can get your great results with not that much extra work.


Advanced technique to get more traffic to your website from Twitter

Setting up Quuu and tweeting every day about your industry helps a lot to get exposure, new followers and some kind of expert status (in time!). While all this is great, we know that in order to have a business, we need to get traffic to our website which can turn into subscribers and then into customers, right?

In order to get traffic, you need to schedule content from your own website and mix it with the one from Quuu, but on Twitter it’s not enough to share your article once.

What I like to do (and I am not the one who invented this strategy) is to share each article several times with different headlines.

To take it a step further, I share other stuff from the article:

  • images with a link back to the blog post.
  • quotes with a link back
  • important/intriguing sentences with a link back

Tip: don’t forget to add your hashtags and, unlike Instagram, the broader the better!

To make it more interesting and random, use Buffer’s “shuffle” feature to mix your content with the ones from Quuu for a more organic feel.

Here’s an example of how I shared one of the interviews:

You can take a look at the article here!

Jason 1 Jason 2 Jason 3 Jason 4 Jason 5 Jason 6 Jason 7 Jason 8 Jason 9

Got a freebie? Share it too!

Assuming you have a dedicated page for your freebie (which you should! – look at mine here), apply the same strategy and try to come up and schedule at least five different headlines along with the link to your freebie.

Now take it through the roof!

If you truly want to be a PRO, you set up some time every month (about 30minutes) to go through your Buffer account and “re-buffer” your “Top Tweets” from the “Analytics” tab.

Besides the top tweets, I also like to re-buffer my freebies, to make sure I get a constant flow of new subscribers.

 

Quuu’s “promote” feature

While playing with Quuu, I’ve found their “promote” feature which lets you add content to be shared on other people’s accounts (Twitter, Facebook, LinkedIn).

I immediately signed up and, to my big surprise, I got 150 shares in the first two weeks! Here’s proof provided by Daniel – one of the co-founders.

Quuu Promote

And here are stats from my Google Analytics account:

Quuu Promote Google Analytics

Columns (from left to right): pageviews, unique pageviews, time on site, entrances, bounce rate.

Yes, the bounce rate is a bit high, but it might be because I haven’t worked on improving that site-wide.

How does it work? Simple. You go to their Promote page, pick your “tier”, take a short survey, send them your best article, pay and wait to be approved.

Once approved, your content will be featured for 30 days. It can’t get better than this!

Prices? Between $5 and $25 per month, depending on the industry/category you choose. For me, in entrepreneurship, it was $25/month.

Disclaimer: NO, I was not paid to write this article – I just love to support people & companies that offer a lot of value.

Social media is important for traffic & branding, but it can take a lot of time to do it right, especially if you’re a perfectionist (I know what you’re going through), but I truly hope this article was thorough enough to get you started on Twitter using Quuu.co & Buffer, and I’d love it for you to share your results (or questions) in the comment section below.

There are lots of articles and tools out there on the topic of “how to automate Twitter”, but most of them deal with black hat techniques that won’t deliver high quality followers or, even worse, might get you banned. This strategy is 100% white hat and does not involve fishy tools.